Uber Creative Presentation

Year: 2020
Client: Uber

In redesigning a presentation deck for Uber, I combined bright and welcoming colors with a gridded informative aesthetic. I wanted to soften the brand a bit, to be more appealing and approachable to the average viewer. A soft blue combined with warm yellows and cream offers a different perspective to the brand that feels cohesive and exciting. Stylistic doodles and paint textures bring humaity into the layout to ease the conversational approach to this presentation.