Equinox x Function

Year: 2026
Client: Function Health

I led the creative direction for Function Health’s partnership with Equinox, developing the launch campaign from initial concept through execution. I created the visual identity for the “Prove It” campaign and designed a cohesive system across social, PR, and in-club experiences—including digital billboards, treadmill screens, and member touchpoints. The launch video generated significant social engagement and established the creative foundation for the partnership across every channel.