The Kennedys
Year: 2021 & 2022
Client: Wieden + Kennedy
I created an identity for The Kennedys inspired by Wieden + Kennedy cofounder David Kennedy and his raw, hands-on approach to creating. Grain, crop marks, halftones, collage, and handwritten elements formed a flexible system that celebrated process over polish and extended across digital, website, OOH, social, and print.
The Kennedys is Wieden + Kennedy’s six-month creative incubator, bringing together people from different disciplines and backgrounds for an intensive period of collaborative experimentation.
The Kennedys is Wieden + Kennedy’s six-month creative incubator, bringing together people from different disciplines and backgrounds for an intensive period of collaborative experimentation.