Supercell: Starr Park
Year: 2020
Client: Brawl Stars (Supercell)
As one of the lead designers, I helped develop “Starr Park” from the initial pitch through campaign execution. The fictional amusement-park world extended across branding, a website, social, merchandise, physical artifacts, and design assets for the launch film.
The Wieden+Kennedy design team introduced the concept through an immersive pitch environment filled with memorabilia, fan art, and glitched archival footage. After winning the business, we expanded the narrative into a fully realized brand world that felt nostalgic, playful, and deliberately unsettling.
The Wieden+Kennedy design team introduced the concept through an immersive pitch environment filled with memorabilia, fan art, and glitched archival footage. After winning the business, we expanded the narrative into a fully realized brand world that felt nostalgic, playful, and deliberately unsettling.