Nike: Dream Crazier
Year: 2019
Client: Nike
“Dream Crazier” challenged the double standards women face in sport, celebrating athletes who continue to redefine strength, ambition, and leadership. Led by Serena Williams, the campaign became Nike’s most-liked Instagram post at the time and sparked a global conversation around women in sport.
As Lead Designer, I developed the campaign’s typographic and layout system, directed retouching, and partnered with creative, production, and media teams to translate the visual language consistently across digital, retail, social, and OOH.
Recognition
As Lead Designer, I developed the campaign’s typographic and layout system, directed retouching, and partnered with creative, production, and media teams to translate the visual language consistently across digital, retail, social, and OOH.
Recognition
- Cannes Lions — Gold, Silver & Bronze
- AICP — Best in Show & Concept
- Andy Awards — Best Idea
- One Show — Bronze