Sol Cerveza Brand Book

Year: 2017
Services: Publication, Brand Identity, Typography

The design, branding, and typographical exploration for Sol beer is based off the idea of freedom, authenticity, and grit. A dark red, beige, and off-black constitute Sol's unique color palette, lending to a authentically Mexican heritage. Imagery is edited with a slight grain and lighter shade to reflect the lightness of the beer along with the gritty attitude of all Sol drinkers.