HP OMEN Identity

The Wieden design team did a complete visual rebrand of HP’s gaming brand, OMEN. Aligning with the brand’s new strategy of “Life’s not a competition, it’s an amusement park,” we finessed every aspect of the guidelines to fit with this strategic statement. From logo and color, to photography and treatments, we wanted to create an unmistakably clear path for future vendors to present this brand in the most clear, authentic way.