HP OMEN Identity

I did a complete visual rebrand of HP’s gaming brand, OMEN. Aligning with the brand’s new strategy of “Life’s not a competition, it’s an amusement park,” I finessed every aspect of the guidelines to fit with this strategic statement. From logo and color, to photography and treatments, I wanted to create an unmistakably clear path for future vendors to present this brand in the most clear, authentic way. This branding project resulted in wide recognition of the OMEN brand and turned heads with its unique take on gaming.