Nike “Dream Crazier”

Year: 2019
Client: Nike

When a man gets angry, he’s “outspoken”. When a woman gets angry, she's “unhinged”, “hysterical” or “just being crazy.”

Led by Serena Williams, who herself was labeled “unhinged” following the 2018 US Open, this campaign shines a light on the double standards women face and champions the female athletes that have defied them. The film became the most-liked post on Nike’s Instagram.

Gold Lion - Social and Influencer
Silver Lion - Retail OOH, Single Market Campaign
Bronze Lion - Social and Influencer Partnerships

AICP Awards - Best in Show & Concept

Andy Awards - Best Idea

One Show Bronze - Branded Entertainment & Short form Video