Function Health
Year: 2025
Client: Function Health
I led design for Function Health’s first OOH takeover across New York City subway stations, including full dominations in Grand Central. The campaign centered on the idea that “the city tests your soul — Function tests your blood” and aimed to ground Function’s mission in the raw energy of New York.
Partnering with a NYC-born photographer, we captured real people to reflect the city’s grit, diversity, and resilience — balanced by the clarity and hope Function brings. I oversaw design and production of 100+ static and motion assets, from billboards to animated digital placements, resulting in a significant growth in new members in the region.
Partnering with a NYC-born photographer, we captured real people to reflect the city’s grit, diversity, and resilience — balanced by the clarity and hope Function brings. I oversaw design and production of 100+ static and motion assets, from billboards to animated digital placements, resulting in a significant growth in new members in the region.