Equinox x Function

Year: 2026
Client: Function Health

I led creative direction for Function Health’s partnership with Equinox, developing the “Prove It” launch campaign from initial concept through execution. I created the visual identity and built a cohesive system across the launch film, social, PR, and in-club experiences — including digital billboards, treadmill screens, and member touchpoints. The work established the creative foundation for the partnership across every channel.